Aditya Birla and why it is a good platform for mutual fund investments

aditya birla broker Brokers and platforms

Mutual funds are among the many types of investments used as tools by investors who want to diversify their portfolios and gain better leverage for their capital. These types of investments are often chosen by investors because of the many features they offer, including diversity, liquidity, affordability, and professional management by people who are experts in these investment types.

Many companies in India offering trading solutions online include Mutual Fund (MF) investments in their services such as ATS (Aditya trading solutions). But not all may offer the same quality services offered by Aditya Birla, a global corporation engaged in various types of businesses in different sectors.

What is Aditya Birla?

aditya birla group
Aditya Birla is a conglomerate with more than 140,000 employees found in different parts of the globe. To date, the AB Group of Companies has a workforce coming from around 100 other countries worldwide. Company website:

A member of the League of Fortune 500, Aditya Birla is engaged in various types of businesses in different sectors, including renewable energy, fashion retail, pulp and fibers, metals, textiles, chemicals, carbon black, cement, telecom, and even the financial services sector.
aditya birla trading
Currently, Aditya Birla provides the following money solutions to their patrons:

  • Home financing;
  • Life insurance;
  • Health insurance;
  • SME financing;
  • Travel insurance;
  • Personal financing;
  • Mortgage financing;
  • Stocks and securities;
  • Mutual fund investments.

Online investment and trading company Aditya Birla is always in the loop for new business opportunities. They keep their firms competitive in the market by ensuring that they can produce the best products and use the latest technologies. For instance, Aditya Birla uses its own online trading platform to provide better services to its customers. Its online trading software is a great tool for those who want to invest online in the share market or trade their money in stocks and securities or mutual funds.

The Aditya Birla Group manages several firms in the financial sector. These include Aditya Birla Capital Limited (ABCL), Aditya Birla Sun Life AMC Limited (ABSL AMC), Aditya Birla Money Limited (ABML), and Aditya Birla Finance Limited (ABFL) to name a few.

Aditya Birla has its main headquarters in Mumbai but it also has offices in Bengaluru, Karnataka (India), and many other parts of the world.

Aditya Birla Capital Limited (ABCL)

aditya birla capital
ABCL is a limited liability company that controls the stocks of the financial services companies under the Aditya Birla Group. As a holding company, it oversees the operations and the decision making of the top executives of its subsidiaries. ABCL provides various financial services to customers, allowing investors to make their portfolios as diverse as possible.

Aditya Birla Sun Life AMC Limited (ABSL AMC)

Aditya Birla Sun Life AMC Limited primarily manages the investments made in Aditya Birla Sun Life Mutual Fund, a trust registered under the 1882 Indian Trusts Act. It also manages the investments made in Aditya Sun Life AIF Trust. ABSL AMC is a joint business venture owned by ABCL and Sun Life India AMC Investments Inc. Also, Aditya Birla Sun Life Mutual Fund is in the top 100 of the best funds today.

It is different from other businesses with the same model because it offers customers long-term growth potential for their investments through its Equity Linked Savings Scheme (ELSS), where certain types of mutual funds may be eligible for tax deductions.

ABSL AMC offers a program called Aditya Birla Sun Life Tax Relief 96-Direct Plan-Growth, suited for investors looking to get additional tax savings through higher returns from their investment capitals. Investors looking to put their money into this program should be willing to hold their money in the Aditya Birla finance trading platform for three years, the desired lock-in period to enjoy the tax benefits of the ELSS.

Aditya Birla Money Limited (ABML)

aditya birla money

An ancillary company under Aditya Birla Capital Limited, ABML is a securities brokerage company listed under the National Stock Exchange of India Limited (NSE) and Bombay Stock Exchange Limited (BSE). It holds a portfolio management services (PMS) license given by the Securities and Exchange Board of India (SEBI). ABML is authorized to hold and manage various types of investments, including mutual funds, SIP investments, etc.

Aditya Birla Finance Limited (ABFL)

Another subsidiary company of ABCL, ABFL, provides many non-banking and other financial services to Indian investors. It offers wealth management solutions, end-to-end lending solutions, and financing to customers.

About Aditya Birla Mutual Fund

absl mutual fund
Mutual funds are among the products offered by the Aditya Birla Group, particularly by its subsidiary, the Aditya Birla Sun Life AMC Limited. ABSL Mutual Fund is a kind of financial instrument where money is collected and pooled from various investors and used to buy stocks, securities, bonds, and many other kinds of assets. Investing in mutual funds allows investors to have a diversified portfolio without painstakingly going over several types of stocks or investments on their own.

With mutual funds investments, investors can readily access various portfolios of stocks, bonds, equities, and other securities. ABSL MF is managed by professionals authorized to oversee such a diverse form of investment, so investors often have the freedom to do other things they need to do with their investment efforts.

Mutual funds come in several types. Investors can choose from the following Aditya Birla MF list:

  • Money market funds;
  • Bond funds;
  • Stock funds;
  • Target date funds;
  • Balanced funds;
  • Commodity funds.

All these types are further classified into different categories, making it hard for investors to decide which types will best fit their needs. Fortunately, the Aditya Birla Money online trading platform provides easy access to all types of mutual funds. It makes it easier for investors to invest in every kind of financial vehicle available in Aditya Birla such as mutual funds, which may likely help them enjoy better growth potential in the future.

Pros and cons of Aditya Birla

aditya birla finance
The diversity of financial possibilities offered by Aditya Birla makes it one of the best online trading firms. Other advantages it offers include the following:

  • Easy download and set up of the Aditya Birla Money online trading software. Investors only need an email ID to register and start investing and trading on the platform.
  • Access to an alternative trading system (ATS). ATS trading in the Aditya Birla platform is a breeze. It is not difficult even for beginners to make their first trading investments in the system.
  • Aditya Birla SunLive (SL) Tax Relief. Not many online trading platforms offer investors the ability to gain tax relief benefits from their investments. Aditya Birla’s trading solutions are unique among online trading companies. Investors can enjoy Tax Reflief from an open-ended equity mutual fund called the Equity Linked Savings Scheme or ELSS.
  • SIP investment. For investors looking for long-term capital growth, Aditya Birla offers a systematic investment plan or SIP investment as an add-on to mutual funds. With an online SIP, investors can easily make regular payments to their chosen Aditya Birla Sun Life Mutual Fund online, saving money in the long run.
  • Access to Aditya Birla Sun Life Focused Equity Fund, an open-ended mutual fund that allows investors flexibility with their investments.
  • Excellent customer care. Aditya Birla takes care of customers investing in its various offerings, be it in ABSL MF, Aditya Birla Sun Life Equity Fund, SIP, or any other types of investments. They do this by not only offering top-notch products but also excellent customer care for investing in mutual funds and other funds.

Aditya Birla has so far provided superior products and services to its customers. There may be certain drawbacks to using their online platform for trading, but those cons are often not noticed because of the many good things the company offers to its investors.


aditya birla invest
Is Aditya Birla a good online trading platform for investing in mutual funds? There is never a quick solution to getting rich. Investing in Aditya Birla Mutual Fund or their Sun Life Mutual Fund SIPonline should not be used as a medium to raise expectations of getting rich fast.

Investing online in Aditya Birla can bring many positive results, but investors should be aware that it is also decked with serious risks just like any other form of financial activity. Investors just need to have their trading strategy and choose carefully the type of investment they want to invest their money in to get the most out of their investment portfolio.

Alex has over 9 years of experience in the financial markets. He has worked with various financial firms globally and has expertise in technical and fundamental analysis. Alex has fulfilled various roles in his 9 years of experience and has worked as an investment advisor, financial analyst, risk management officer, manager of financial planning, and compliance and internal control officer.

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